How Hussain Sajwani Grew DAMAC Into One Of The Largest Real Estate Developers In The Middle East

Hussain Sajwani is a native of the United Arab Emirates. He attended the University of Washington before returning to the UAE in 1981. In 1982 he founded DAMAC, a catering company.

He quickly grew this company into a regional company with operations throughout the Middle East, North Africa, and the countries that used to make up the Soviet Bloc. DAMAC was also used by the United States during the first Iraq war in order to serve food on their bases in the region. Learn more about DAMAC owner: http://www.arabianbusiness.com/the-world-richest-arabs-2014-574217.html?view=profile&itemid=574179#.WHgeI2QrIUs

In 2002, the UAE issued a decree that opened up the owning of real estate to foreigners. Hussain Sajwani saw this as a great business opportunity to sell luxury real estate to foreigners. He founded DAMAC Properties which is now part of DAMAC Group.

His first development was sold out months before it was even breaking ground on the project. DAMAC Properties now employees over 2000 people and has built almost 18,000 homes and has another 44,000 in various stages of development.

In order to market his property developments to high net worth individuals, Hussain Sajwani has designed some over-the-top marketing techniques.

As an example, he offers a free Lamborghini or BMW to customers who purchase one of his homes in the month of January each year. He’s has also given free jet skis and, for a few months in 2016, he gave a free studio apartment away for the purchase of one of his villas or mansions.

Hussain Sajawni and DAMAC Properties recently completed a huge new property development, Akoya, which was done in partnership with Donald Trump.

The development encompasses almost 1,000 acres and has an 18-hole golf course that is named after Trump. He also partnered with other luxury brands in order to furnish the homes including Fendi, Versace, and Bugatti.

Another property is in development with The Trump Organization as well. this property, called Akoya Oxygen, will be on 1,260 acres with another golf course named after Donald Trump and designed by Tiger Woods.

Under Hussain Sajwani’s leadership, DAMAC Properties earned $2.3 billion 2015 and had profits of 50%. Hussain himself is worth an estimated $3.2 billion.